How Do I Set Up Print Ready Artwork?
Each different print method will have some common factors and some different requirements depending on the print method, product type and options like custom shape die cutting, foil stamping or spot gloss printing.
Common
A Picture Is Worth At Least 300 Dpi
All photographs and images should be a minimum resolution of 300 dpi and CMYK.
PMS (Pantone Colours) vs CMYK
Most products we offer are printed in full colour and should be saved in CMYK mode. However some printed products like stickers, letterhead, envelopes can be printed using Pantone (PMS) spot colours. These 1, 2 and 3 colour orders must be saved as vector files (Acrobat, Illustrator or CorelDRAW). However if the print job is only 1 Pantone colour then you can save as a black and white or greyscale tif or jpg at a minimum resolution of 600 dpi.
Bleed
For most files we need an extra 1/8” of artwork or background to go beyond the trim size on each side of your card. Do not put a border on for your bleed - it must be a continuation of all artwork/graphics that go to the trim edge of your card.
Don't Get Cut Off
Remember to design so that all vital information such as phone numbers and addresses are 1/8" inside the final trim line of your print job. This is known as the critical print area.
Deep Rich Black ink
Get a deep, rich black by using all CMYK inks: cyan60, magenta40, yellow40, black100. Rich blacks are not suggested with tree-free printing or uncoated card stocks.
File Resubmissions and File Changes
A file check of your artwork is included with your order, if we find that your file cannot be printed the way it has been submitted we will send a detailed email outlining the issues so you or your designer can resubmit the file in print ready format. If Clubcard is able to correct the issues we will include an estimated cost to make the file print ready and send a proof of the corrected file for your approval. If you or your designer choose to make the corrections requested we will accept one file resubmission at no extra cost. There will be a $10 fee charged for additional file resubmissions or unrequested file changes.
Going for that Extra Special Print Effect
When printing extra print effects beyond CMYK, like spot gloss, foil stamping, foil effects, white ink on chipboard, its highly suggested to save it on it's own layer or even better, its own page or separate file. For all the effects listed above, you simply use black where you want the print effect and white where you don't. No greyscale, screens or photographs can be used for print effects, however monochromatic bitmap files (line art) can be used at a minimum resolution of 600 dpi. Your final file must be setup in a vector-based program such as Illustrator or CorelDRAW.
Foil Effects
This is the most popular specialty effect printed right now and its because you can customize foil colours with CMYK values that are printed on top of the silver layer you setup. This means you literally double your colour palette. Foil effects works best on lighter colours. The darker and more saturated the CMYK colour is, the less effect the foil effect will have. Do not use very thin and small text and artwork for foil effects. For best results, use large areas or fonts 12pt and above. For best results on a simply standard silver foil is to print 15% black on top of the foil effect. Please contact us for a free sample pack or come into the clubcard store to see lots of examples.
Flexography Stickers
All flexography sticker orders follow the "critical margin" rule when setting up your file. Unless you select a bleed for your flexography sticker order, you must keep all graphics 1/8" away from the trim line of the size selected.
Unless you are printing a full colour flexographic sticker, we don't suggest screens to be used on 1, 2 and 3 colour sticker orders. Our experience is PMS colours when screened on flexo stickers look "dotty" due to the coarseness of the screens. For this reason we cannot provide refunds, reprints or accept returns due to quality issues with screens.
Large Format Printing
The resolution for files for large format printing should be a minimum of 150 DPI. We suggest 300dpi at the final size to gain the best print results. Bleeds are not required for large format posters, outdoor banners and rolled canvas. However stretched canvas does require a bleed. For the standard 3/4" frame, your graphic requires a 2” bleed on each side and for the gallery 1 3/8" frame, your graphic requires a 4" bleed on each side.
Files We Like Are Saved As....
Acrobat (pdf) when saving to pdf, it's suggested to still create outlines for all your fonts before saving or exporting. Please ensure all of your settings are correct for print-ready files including image mode and resolution, and bleeds are visible in the pdf file with crops indicating the final trim size.
Photoshop CS6 (psd, tif or jpg) simply flatten all your layers and make sure the resolution is a minimum of 300 dpi and are CMYK.
CorelDRAW X6 (cdr) be sure to convert all your fonts to curves.
Illustrator CS6 (eps or ai) embed all linked files, create outlines for all fonts and flatten all transparencies.
No need to add registration marks, page information and colour bars when savings or exporting your final files for printing.